Interactive ‘Movies of the Future’ Showcased April 24-27 at Qualcomm Institute
San Diego, March 20, 2014 -- The first annual Filmatic Festival will bring film screenings, interactive film-based performances, digital media workshops, and industry expert panels to the campus of the University of California, San Diego for four days of media exploration and creation in late April. Produced by ArtPower! and curated by some of San Diego’s leading film curators and media artists, the festival will explore the future of film and the ever-evolving film audience experience.
The Filmatic Festival aims to be a catalyst for creativity on campus and across the San Diego region while celebrating the creative media work of UC San Diego faculty, students and international artists.
Led by ArtPower!’s Filmatic founder and curator Rebecca Webb, the festival was inspired by the notion that the future of film-going will lie in immersive and interactive experiences, in which on-screen entertainment may be only one part of the experience, if at all. “Filmatic aims to explore hybridized, thought-provoking, yet entertaining media,” explained Webb. “Audiences are not content to sit passively in a theater anymore because so much of modern life and technology revolves around the ability to interact and create in real time.”
As the festival’s Presenting Sponsor, the Qualcomm Institute’s commitment to technological innovation and multi-disciplinary collaboration is a natural fit for engaging with the next generation of film experiences through the Filmatic Festival.
“Although interactivity has made its way increasingly into digital media such as gaming and even television, the movie industry has done very little to add interaction to the film-going experience,” says Ramesh Rao, director of the institute, which is the UCSD division of the California Institute for Telecommunications and Information Technology. “We think that’s going to change. By taking advantage of the Qualcomm Institute’s facilities, including the VROOM large-scale display system and the StarCAVE and WAVE virtual-reality environments, organizers of the festival have put together an adventurous program that will clue viewers into just how quickly technology is going to refresh the art and business of film-making and movie-going in the 21st century.”
ArtPower! offers a range of options for ticket buyers. They range from Single Event tickets ranging from $5-$25, to 4-Day Passes for $50-$175. 1-Day Passes are priced $21-$53. Tickets can be purchased by phone at 858.534.TIXS (8497), online at www.artpower.ucsd.edu, or in person at the UC San Diego Box Office, Price Center Plaza, Monday-Friday from 10am to 4pm (closed Saturday and Sunday).
ArtPower! at UC San Diego builds creative experiences in music, dance, film, exhibition and food for our collective pleasure and inspiration. We engage diverse audiences through vibrant, challenging, multi-disciplinary performances by emerging and renowned international artists. Through extensive partnerships, ArtPower! provides exciting opportunities for research, participation, and creation of new work, igniting powerful dialogue between artists, students, scholars and the community.
About Qualcomm Institute
The Qualcomm Institute is the UC San Diego division of the California Institute for Telecommunications and Information Technology (Calit2), a two-campus research institute founded in December 2000 by UC San Diego and UC Irvine. Calit2 is one of four Gray Davis Institutes for Science and Innovation located on University of California campuses. The Qualcomm Institute brings together more than 350 faculty members and nearly 120 technical and professional staff on the UC San Diego campus, as well as hundreds of student workers, undergraduate scholars and graduate fellows, as well as postdoctoral researchers. The institute’s interdisciplinary strategic vision ranges from brain science to robotics, and stresses collaborative research in four broad areas – culture, energy, the environment, and health – as well as four enabling technologies (wireless, photonics, cyberinfrastructure, and nano-micro-electromechanical systems).